They talk about us

The Reever, an electric ATV from Theron, in front of their production plant near the District Lupel, with several players in Quebec's energy transition, including Daniel Breton, CEO of Electric Mobility Canada, and Sonia LeBel, Member of the National Assembly for Champlain and President of the Treasury Board.
[L'Hebdo du St-Maurice] - Theron to produce electric off-road vehicles in Trois-Rivières
September 19, 2023
Theron EV will shortly be launching production of its Reever electric vehicle in a 20,000 sq. ft. pilot plant adjacent to the Lupel District. Up to 2,500 units could be produced there, ready for delivery next spring.
The Reever, an electric ATV from Theron, in front of their production plant near the District Lupel, with several players in Quebec's energy transition, including Daniel Breton, CEO of Electric Mobility Canada, and Sonia LeBel, Member of the National Assembly for Champlain and President of the Treasury Board.
[JDM] - Electric ATVs made in Trois-Rivières
September 16, 2023
Around 2,500 off-road vehicles will leave the new facility every year.
The Reever, an electric ATV from Theron, in front of their production plant near the District Lupel, with several players in Quebec's energy transition, including Daniel Breton, CEO of Electric Mobility Canada, and Sonia LeBel, Member of the National Assembly for Champlain and President of the Treasury Board.
[TVA] - Canada's first electric ATV factory inaugurated in Trois-Rivières
September 15, 2023
Theron moves to Trois-Rivières to produce Canada's first all-electric ATVs. It is located in the former Cascades premises, in the Cap-de-la-Madeleine sector.
The Reever, an electric ATV from Theron, in front of their production plant next to District Lupel, with Theron co-founders Bastien Theron and Philippe Lafontaine.
[Le Nouvelliste] - Theron to launch production of electric quads in January
September 15, 2023
Thanks to an investment of some five million dollars, Theron EV has reached the production stage of its electric quad bike, and the whole thing will be up and running in January in a facility located in the heart of Energy Transition Valley.
The Reever, an electric ATV from Theron, in front of their production plant near the District Lupel.
[Radio-Canada] - Electric all-terrain vehicles soon to be manufactured in Trois-Rivières
September 15, 2023
Mauricie is making another contribution to the electrification of transport. Young entrepreneurs are putting the finishing touches to a fully electric all-terrain vehicle (ATV). Developed in Shawinigan, it will be manufactured in Trois-Rivières. The first units should be delivered next year.
[Electrek.co] - (Podcast) – Quick Charge Podcast: November 8, 2022
November 8, 2022
English podcast
Tesla's Cyberquad next to Theron's Reever, two 100% electric ATVs
[Electrek.co] - Theron Reever: Electric ATV that will make you stop waiting for the Tesla Cyberquad
November 8, 2022
Today, we bring you an exclusive first-drive review of the Theron Reever, an electric ATV that could make you stop waiting for the Tesla Cyberquad and set the stage for a new segment being electrified.
Reporter Mr Vincent Bourque-Veilleux, trying out Theron's Reever, a 100% electric quad bike with a helmet on. All this in an atmosphere of imersive rocky trails on a sunny day.
[ATV Trail Rider] - THERON REEVER – TEST
November 2, 2022
A few months ago, the Planète Quad team introduced you to Theron Sport. This innovative company is the first to offer a 100% electric quad that is entirely designed in Quebec. Recently, we had the opportunity to test their prototype: the Theron REEVER. A few rough tests and different types of terrain later, we can now give you our impressions.
Claude Bourassa, general director of Knowledge Economy Mauricie (Courtesy photo)
[L'Hebdo du St-Maurice] - The first successful regional innovation conference
November 1, 2022
The Mauricie Knowledge Economy (ESM) regional innovation conference brought together more than 140 participants last Thursday.
In the photo, Luc Arvisais, executive director of CEADS, Jean-Vianney Hotte, president of the board of directors of CEADS, Michel Angers, mayor of Shawinigan, Philippe Nadeau, general director of DigiHub, and Jacques St-Louis, president of the Caisse Desjardins du Centre-de-la-Mauricie. Courtesy Geneviève Trudel
[L'Hebdo du St-Maurice] - The 10 years of the Entrepreneurship Center celebrated in grand style
October 21, 2022
SHAWINIGAN. The spirit was in celebration Thursday evening at the Alphonse-Desjardins Entrepreneurship Center in Shawinigan (CEADS) as the red carpet was rolled out to welcome the hundred guests to celebrate the 10th anniversary of this reconversion of the old Wabasso factory.
Bastien Theron, CEO and co-founder of Theron (Stéphane Lessard, Le Nouvelliste/Stéphane Lessard, Le Nouvelliste)
[LeNouvelliste] - (VIDEO) - A 100% electric multifunction ATV
October 18, 2022
Bastien Theron has a passion for quad biking. He was barely 8 years old when he started riding this type of off-road vehicle. A graduate of the Université du Québec à Trois-Rivières in mechanical engineering a few years ago, the young entrepreneur also has "a great passion for the environment".
The Reever, a 100% electric quad manufactured by Theron EV, drives into a sand dune. The driver wears a blue helmet.
[FQCQ] - IS ELECTRICITY THE FUTURE OF THE QUAD?
June 9, 2022
The price of gasoline has skyrocketed and the quad travel budget risks being affected by this increase in black gold, which has a lot of meaning in its name here.
Geneviève Caron, General Manager of La Mauricie National Park, with the three founders of THERON: Michael Jomphe, Bastien Theron and Philippe Lafontaine. courtesy - THERON
[L'Hebdo du St-Maurice] - Reever for Parks Canada and Sepaq
May 5, 2022
ELECTRIFICATION. Electric ATV manufacturer THERON has reached a new milestone in its quest for recognition, with Parks Canada and Sépaq (Société des établissements de plein air du Québec) each having just purchased a Reever.
The Reever, front view, heading straight for the camera in winter with snow. The driver is wearing a helmet.
[ATV Trail Rider] -COMPANY PROFILE: THERON SPORT
April 19, 2022
For several years, a huge craze for the electrification of transport has been underway. We definitely see it in the automotive sector with the arrival of countless new emerging companies and with the major manufacturers continually innovating. This revolution is also driven by the much higher energy efficiency of electric motors compared to internal combustion engines. Currently, energy storage and charging station networks are constantly progressing to reduce the negative points that initially slowed down this transition. Environmental issues are clearly a cornerstone of this race.
Image that describes the podcast season 6 episode 118.
[AVEQ] - (Podcast) – Taking long trips in winter
January 28, 2022
Season 6 - Episode 118 BP says its stations will soon be more profitable than its gas pumps, the median range of electric cars fell in 2021 according to the EPA, it is still not easy to try or buy an EV in Canada, FLO will supply the terminals to GM installations in the United States, The Winnebago E-RV is born, Chronicle It's not just cars, Philippe tells us about Reever by Theron. Inno-VÉ Chronicle, we return to hydrogen in the transport sector. In the Big Interview: François Baillargeon and François Viau tell us about long trips in an electric car in winter. Upcoming conferences.
Pictured here are Theron's three founders: Michel Jomphe (left), Director of Sales and Operations; Bastien Theron (2nd left), Engineer and General Manager; and Philippe Lafontaine (right), Head of Design and Marketing; along with two new employees: (Photo courtesy Theron)
[L'Hebdo du St-Maurice] - Theron's pre-orders are piling up
December 1, 2021
ELECTRIFICATION. Theron, the manufacturer of the Reever electric ATV, launched a socio-financing campaign a few days ago on La Ruche Mauricie, aiming to raise $12,000.
Colorful autumn landscape with cyclists stopped on the side of a road.
[les affaires] - Mauricie, a rich incubator for green technologies
October 13, 2021
REGIONAL FOCUS: MAURICIE. There was a time when the forestry industry dominated the Mauricie economy. That era has given way to a new one, in which clean technologies have become regional stars.
Donald Angers, president and CEO of C3E. Weekly Patrick Vaillancourt
[L'Hebdo du St-Maurice] - A commercial showcase for energy efficiency
September 17, 2021
SHAWINIGAN. To highlight innovative Quebec energy efficiency products, the Center of Excellence in Energy Efficiency (C3E) unveiled a permanent commercial showcase on Thursday to provide additional visibility for these products.
Catherine Gaudreault
[FM106.9] - (Radio) – Theron company has chosen Shawinigan to develop its electric mountain bike, the REEVER
August 26, 2021
We talk about it with the general director and engineer, Bastien Theron.
Bastien Théron, Ing, Co-Founder and CEO of Theron EV with Philippe Lafontaine, Co-Founder and Director of Operations on the Reever, a 100% electric ATV.
[TVA] - (VIDEO)- A 100% electric ATV will see the light of day in 2022
August 25, 2021
Production of Theron's first 100% electric all-terrain vehicles (ATVs) is scheduled to start in 2022.
Bastien Théron, Eng., Co-Founder and CEO of Theron EV with Philippe Lafontaine, Co-Founder and Director of Operations on the Reever, a 100% electric ATV.
[JDM] - (VIDEO)- Journal de Montréal : A 100% electric ATV will see the light of day in 2022
August 25, 2021
Production of Theron's first 100% electric all-terrain vehicles (ATVs) is scheduled to start in 2022.
Theron's Reever – which will be equipped with a display dial in its final version – won 1st prize in the provincial Défi OSEntreprendre competition in the Technological and Technical Innovation category. In the photo, we find two of the three founders of the company: Philippe Lafontaine and Bastien Theron (seated). Missing from the photo: Michael Jomphe. L'Hebdo / Bernard Lepage
[L'Hebdo du St-Maurice] - A first 100% electric ATV developed in Shawinigan
July 18, 2021
INNOVATION. After Taïga Motors and its electric snowmobile developed at the Alphonse-Desjardins Entrepreneurship Center (CEADS) five years ago, Shawinigan is once again the epicenter of the electrification of transportation as a trio of entrepreneurs prepare to launch the first fully electric all-terrain vehicle (ATV) on the market.
Woman looking at her phone near an electric vehicle plugged into a Level 2 outlet.
[Investissement Québec] - Transportation electrification: Quebec companies leading the way
April 22, 2021
Since reducing our ecological footprint to become carbon neutral is such a hot topic, we can be particularly proud of these visionaries in the transport electrification and sustainable mobility sectors who are bringing us closer to our goal. Here are nine Quebec companies leading the way so we can hit the road without losing our bearings
Box with a star balloon in front of a primary school.
[L'Hebdo du St-Maurice] - The OSEntreprendre Challenge – Mauricie crowns its winners
April 21, 2021
DISTINCTION. The 23rd OSEntreprendre Mauricie Challenge crowned its regional winners during a gala held virtually this Wednesday, April 21.
One of Reever's first CGIs
[C3E] - C3E invests first $350,000 at THERON SPORT inc.
September 29, 2020
The Centre d'excellence en efficacité énergétique (C3E) is proud to announce a $350,000 investment in THERON to support the commercialization of its all-terrain vehicle: the REEVER. This investment is made possible thanks to the financial support of Transition énergétique Québec to support innovative projects in the transportation energy efficiency sector at the pre-commercialization stage.