At Theron, being the 1st Canadian electric ATV manufacturer, we're proud to be pioneers in the field of decarbonization. We firmly believe that innovation is key to a cleaner and more sustainable future.
We are committed to develop and manufacture state-of-the-art electric off-highway vehicles, but our vision doesn't stop there. We also strive to push the boundaries of innovation by offering clever solutions to limit tool duplication and maximize the versatility of our vehicles.
By choosing Theron and the Reever, you're opting for an innovative electric mobility that is ready to meet today's challenges and anticipate future needs.
Together, we are shaping the future of mobility by combining toughness, performance, adaptability, and commitment to a fossil-free world.
Rather than designing several vehicle models for specific uses, we build powerful and versatile vehicles designed to adapt to any situation.
With our innovative modular system, you will be able to customize your vehicle by adding accessories and options that precisely meet your needs, transforming your basic vehicle into a complete and tailor-made solution.
This bold approach stimulates innovation by reducing duplication of tools and promoting optimal use of resources. By integrating multiple functions and capabilities into a single vehicle, we promote efficiency while minimizing carbon footprint.
Our qualified team rigorously manufactures quality vehicles designed to withstand the harshest weather conditions in Canada's far north. 85% of our ATV parts are sourced in Canada to ensure our vehicles are robust, stimulate the local economy and minimize our ecological impact.
Bastien Theron, engineer, shared with his father a passion for mechanics and electrics.
As they were working together on a thermal combustion kit car concept, in 2016, an epiphany struck Bastien, who already owned his electric car and lawnmower.
Knowing the enormous potential and immense power of electric motricity, it was decided; He was going to design an electrical quad, his favorite vehicle, which, at the time, didn’t exist on the market.
Drawing on his experience in Engineering and factory manufacturing, Bastien Theron completes the production of a proof of concept of an electric Quad, surpassing the capabilities of gas-powered Quads, after 3 years of development.
Theron EV receives its first investment from C3E (Centre of Excellence in Energy Efficiency) for the production of 10 prototype vehicles incorporating Bastien's Vision. These vehicles will be manufactured in Shawinigan at the Centre Entrepreunarial Alphonse-Desjardins.
The design of the first prototype is completed and its production begins. The team expands, and everyone doubles their efforts to ensure the project is completed and the Reever is able to be commercialized
The prototypes are used in real-world conditions by partners. Data is collected to improve the product and design the production-intent version. The company establishes an intense yet family-oriented work culture where everyone is part of the collective effort to achieve the goal of transforming the industry.
Suppliers of components are selected after rigorous testing. The production line is designed with the support of experts in the field. The product is improved for a smooth transition into production. The company is seeking investors to establish the production factory and realize the initial vision.